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Privacy Policy

This Privacy Policy is designed to help you understand how we collect, use, and safeguard your personal information. By using our website and our services, you consent to the practices described in this Privacy Policy.

 

Information We Collect:

 

We may collect the following types of information when you visit our website or use our services:

  1. Personal Information: We may collect personal information, such as your name, contact information (email address, phone number), and date of birth, to schedule appointments and provide dental care services.
  2. Health Information: To provide you with the best possible dental care, we may collect your medical and dental history, information about your dental conditions, and treatment preferences.
  3. Usage Information: We may collect information about how you use our website, such as your browsing activity, pages visited, and the date and time of your visits.
  4. Appointment Reminders: We will collect your consent to send appointment reminders through email and text messages.

 

How We Use Your Information

 

We use the information we collect for the following purposes:

  1. Appointment Scheduling: To schedule and manage your dental appointments.
  2. Communication: To send you appointment reminders, updates, and important information regarding your dental care.
  3. Improving Our Services: To enhance the quality of our dental care services and improve our website.
  4. Legal and Regulatory Compliance: To comply with legal and regulatory obligations.

 

Sharing of Information:

We do not sell, trade, or otherwise transfer your personal information to outside third-parties. Your information is kept confidential within our dental practice, and it is only accessible to authorized personnel who need this information to perform their duties.

 

Mobile Information:

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

 

Your Consent for Appointment Reminders:
By providing your email address and phone number, you explicitly consent to receiving appointment reminders via email and text messages. You can opt out of these reminders at any time by contacting us or following the instructions provided in the reminders.

 

Security Measures:

We take the security of your personal information seriously. We implement a variety of security measures to maintain the safety of your personal information when you enter or submit your details on our website.

 

Cookies and Tracking:

Our website may use cookies and other tracking technologies to improve your experience. You can set your browser to refuse cookies, but this may affect your experience on our website.

 

Third-Party Links:

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to review their privacy policies.

 

Changes to the Privacy Policy:

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to check this page regularly to stay informed about our privacy practices.

 

Contact Us:

If you have any questions about this Privacy Policy or wish to exercise your rights as described herein, please contact us.

 

By using our website and services, you agree to the terms and conditions of this Privacy Policy. Your privacy and the security of your information are important to us, and we are committed to protecting them to the best of our abilities.

Last Updated: 10/24/2025

Thank you for visiting (“we,” “us,” “our”). We are committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information that you provide through our WordPress website hosted on Hostinger. By using our website, you agree to the terms of this Privacy Policy.
This policy does not cover text messaging terms.

1. No Collection of Protected Health Information (PHI)

Our website is not intended for the collection, transmission, or storage of Protected Health Information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA).

  • Do Not Submit Sensitive Medical Information:
    Please do not include detailed health or treatment information in contact forms, chat messages, or other communications through our site. If you need to discuss private medical details, contact us by phone or visit our office so we can ensure proper privacy and compliance measures.
  • No HIPAA Compliance:
    We do not maintain the administrative, physical, or technical safeguards required for HIPAA compliance. Any information voluntarily submitted that could be considered PHI is done at your own risk, and we disclaim responsibility or liability for such submissions.

2. Information We Collect

2.1 Personal Information You Provide

  • Contact Details: Name, email address, phone number, and other details you provide when filling out website forms or using our WordPress chat widget.
  • Other Information: If you provide additional details (e.g., reason for contact), please ensure it does not include sensitive health data.

2.2 Automatically Collected Information

  • IP Address & Device Details: Non-personal information such as your IP address, browser type, operating system, and pages visited.
  • Cookies & Similar Technologies: We use cookies, pixels, and analytics tools (such as Google Analytics) to understand how you use our website and to improve functionality.

2.3 Call Tracking

  • Website Phone Numbers: We may use dynamic phone tracking to understand which web pages drive incoming calls, helping us measure and improve site performance.

3. Session Replay & Analytics

  • Session Replay Tools (e.g., Posthog):
    We use session replay tools to record anonymous interactions with our website (e.g., mouse clicks, scrolling) to better understand user behavior and improve usability. These recordings do not intentionally capture sensitive data like passwords or payment details.
  • Analytics (e.g., Google Analytics):
    We use analytics platforms to gather data on how visitors interact with our site—such as pages visited and actions taken. This helps us enhance site performance and user experience.

4. Information Usage

We may use the collected information to:

  • Respond to Inquiries: Schedule or confirm appointments, answer questions, or provide requested information about our dental services (in a non-PHI context).
  • Send Updates & Promotions: If you opt in, we may send newsletters, promotions, or offers. You can unsubscribe at any time.
  • Analyze Website Performance: Improve site performance using data from analytics and session replay tools.

Text Messaging Exclusion:
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties, except for necessary service providers supporting our SMS system.

4.1 SMS Marketing Consent and Data Usage

We respect your privacy when participating in SMS communications.

  • Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
  • Exceptions include text messaging originator opt-in data and consent for necessary technical operation of SMS services.

4.2 SMS Opt-Out Instructions

You may opt out of SMS communications at any time by texting STOP, QUIT, END, CANCEL, REVOKE, OPT OUT, or UNSUBSCRIBE.
Once opted out, you will no longer receive SMS messages from us. You may re-subscribe at any time by contacting us directly.

5. Third-Party Services & Hosting

Our WordPress website utilizes several trusted service providers:

  • Hostinger (Hosting Provider):
    Our website is hosted by Hostinger, which may collect server logs (e.g., IP addresses, timestamps) for performance, security, or diagnostic purposes.
    See Hostinger’s Privacy Policy.
  • WordPress (Content Management System):
    Our site is built on WordPress, which may utilize plugins and cookies to enhance functionality. Each plugin provider maintains its own privacy policy.
    Learn more at WordPress.org Privacy Policy.
  • Google Analytics:
    Used to analyze website traffic and visitor behavior.
    See Google’s Privacy & Terms.
  • Posthog:
    Used for session replay and user interaction analytics.
    See Posthog’s Privacy Policy.
  • GoHighLevel (if applicable):
    Some forms or chat widgets may be powered by GoHighLevel.
    Learn more at GoHighLevel’s Privacy Policy.

These third-party providers operate under their own privacy policies and process data according to their internal practices.

6. Data Sharing & Disclosure

We do not sell or rent your personal information. Data may only be shared in the following cases:

  • Service Providers: With trusted vendors who perform services on our behalf (e.g., hosting, analytics, email).
  • Legal Requirements: When required by law, subpoena, or court order.
  • Business Transfers: In the event of a merger, acquisition, or sale of company assets.

7. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe your child has submitted personal data without parental consent, please contact us so we can delete it.

8. Security Measures

We take commercially reasonable steps to protect the non-medical personal information submitted through our site.
However, no online platform or electronic system is 100% secure. Submitting sensitive data online (which we discourage) is done at your own risk.

9. Your Choices

  • Opt-Out of Communications: You can unsubscribe from marketing emails or SMS messages anytime by following the unsubscribe instructions.
  • Manage Cookies: Most browsers allow you to block or delete cookies. Disabling them may affect site functionality.
  • Do Not Submit PHI: Please refrain from sharing any medical or treatment information through our site.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws.
The “Last Updated” date above reflects the most recent version. Continued use of our website after updates indicates acceptance of the revised terms.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:


We value your trust and will make every effort to address inquiries promptly.

Disclaimer:
This Privacy Policy is for informational purposes only and does not constitute legal advice.
For compliance guidance under regulations such as HIPAA, GDPR, or CCPA, please consult a qualified attorney or privacy professional.